Over the last ten years, the advertising industry has been faced with a lot of changes in rapid succession. Media is smarter. Consumers consume it differently. Breakthrough is harder. But at the end of the day, even though many of the rules have changed, the name of the game has not. Awards are nice, and so are million-view viral videos, but the truth is this: agencies are only really successful when we make our clients successful. Period. So why do so many agencies struggle to do work that is truly in the best interest of their clients these days? With that question burning in our minds, a few of us decided to pack it in and start something different. An agency that could be nimble enough to focus wholly on client success. To do this it meant fearlessly breaking the mold, and completely reimagining how we work - right from the ground up.
Networks by their nature are closed structures, limited to solutions within the network. We can build the right financial and structural solutions for every client based on their unique needs. No North American P&L’s to uphold, and no permissions required from New York. These solutions also include partnerships with some of the foremost subject matter experts and speciality agencies on the planet. We don’t need a network to have a strong one of our own.
We are proud to offer our clients paid by performance options. With many of our clients this has lead to unexpected yet extraordinary work and successes. When we say we only succeed when our clients do – we really really mean it.
Every agency says they’re collaborative but are they? We take that notion further than just open concept office space. We have assembled a team of passionate and spirited players who balance expertise in their field with the wearing of many hats. We have accounts lead by Senior Strategists, Creative Directors actively involved in annual client planning, and Account leads who brainstorm app platforms. We are in a creative business, and are proud to say that everyone here plays both a creative and business role. Great ideas can come from anywhere, and here – they really do.
In a world where consumers are now exposed to thousands of seemingly similar products and services a day, the way they make decisions has changed. The biggest motivators to purchase are no longer what you offer, how you offer it, or even how much you offer it for. Today, purchase consideration begins with one simple question: why is what you offer meaningful to me? To my family, to my community, to my life? What is your purpose?
From category to category, the most successful companies on the planet (some of whom we are proud to call clients) are embracing this shift, and taking their brands to market differently. Focusing more than ever on proving they play a meaningful role in the lives they touch, because it’s what it takes to drive new prospects into the sales funnel. Because today’s cohort of consumers simply won’t buy your product, unless they buy your purpose first.
This is what we do. We help clients succeed and grow through unearthing their purpose, and then proving that purpose in everything they say, do, and sell.